Cape Times: Power Outage Newspaper Ad
South Africa is currently grappling with an ongoing and worrisome electricity crisis, characterised by an acute shortage of power supply and widespread blackouts known as 'loadshedding'. This predicament has plagued our nation for several years, with its roots tracing back to the initiation of load-shedding in January 2008.
When the first signs of blackouts emerged in January 2008, this poignant advertisement emerged to shed light on this growing problem. The advertisement sought to capture the attention of the public and raise awareness about the imminent threat posed by the electricity crisis. Its aim was to emphasise the urgency of the situation and encourage collective action to address the underlying issues that contributed to the power shortages.
